Fred has more than 15 years of experience in the commercial roofing industry, as the Marketing Communications Director for manufacturer Duro-Last Roofing and more recently as the Marketing Manager for one of Duro-Last’s largest authorized contractors. At that company, Fred handled a wide range of activities that contributed to a 50% increase in revenue growth during his tenure. While at Duro-Last, Fred managed the strategic planning and tactical implementation of all corporate marketing activities, and his efforts spurred Duro-Last’s significant gain in roofing industry market share during that time. Fred also has more than two decades of marketing experience in the telecommunications industry and that background has given him a deep understanding of the value that technology can bring to marketing activities. Fred has a bachelor’s degree in business administration from the University of Michigan.
Although it’s the least visible part of your commercial building, your roof has an important job to do: keeping your facility safe and dry so your operations can continue to run effectively. Inspections – whether you do an informal look-see yourself or hire a roofing professional such as Sentry Roofing – help with winter […]
